The way people shop has drastically changed in the past few years. Shopping on the internet has become the dominant trend, and that includes a call for more online car shopping options. Nissan is responding to that call by launching Nissan@Home, its very own online car shopping service.
Using Nissan@Home, Nissan customers can complete the entire car shopping experience from the comfort of their own home. This includes customizing their purchase, scheduling a test drive, and taking delivery.
Of course, if customers want to switch back to a more traditional in-person experience at any point in the process, a designated Nissan dealership will be at the ready to assist.
Last summer, Nissan launched a trial run of this new service, with seven Nissan dealerships from across the country participating. Every participating dealership recommended that Nissan launch the program nationally at the end of the trial period, proving the system wasn’t just beneficial for customers, but dealerships as well.
“Nissan@Home gives customers what they’re asking for – the ability to purchase a vehicle on their terms,” said Dan Mohnke, vice president of ecommerce for Nissan. “Through this new program, Nissan dealers can provide a better customer experience which can, in turn, help improve their own business performance.”
To learn more about this exciting new online shopping experience from Nissan, feel free to reach out to our sales team here at Bill Seidle’s Nissan, where we are happy to serve you either online or in-person.
